National Design Week: Building Brands Online (Salon)

This Salon is sold out, but we look forward to seeing you at a future Salon!

Join AIGA DC and Threespot’s William Colgrove as we discuss branding online.

In this members-only Salon, we will discuss techniques for creating an emotional connection with consumers through interactive technologies. We’ll also talk about why the web is an ideal place to begin to change or evolve a organization’s brand and explore why online usability may not be an ideal brand trait. Bring your own experiences to share with the group and get your burning questions answered as we share ideas on how to build successful brands online.

Moderator: William Colgrove, Creative Director and Founding Partner, Threespot Media

As Creative Director, William manages a team of more than ten art directors, designers, and user experience leads, all focused on creating innovative, intelligent design. Additionally, William still manages to find time to design for some of Threespot’s clients, such as Planned Parenthood, ACLU, and the National Park Service.

William holds a bachelor’s degree in graphic design and a master’s degree in electronic media design with a minor in computer animation for the Rochester Institute of Technology. His work has been recognized by prestigious competitions and publications, including Communication Arts, New York Festivals, the One Show Interactive and HOW Magazine.

AIGA DC Salons are free, intimate roundtable discussions limited to 12 AIGA members only. With varied topics shared among an intimate group of creative professionals, you’re sure to uncover passions, reveal approaches and share stories in this monthly series designed to inspire and delight.

Even though this event is limited to 12 members, registration will accept up to 16 – the last four to register will be placed on a waiting list in case there are any cancellations. If you are wait-listed, you will be notified of this via email.